SEO Training Modules To Quickly and Easily Train You in SEO Processes and Techniques

Are you pressed for time to where you just can't get away for two, three or five days to get SEO trained and certified?

If so, sign up for these SEO training modules that prioritize your SEO knowledge and techniques for faster website optimization.

Most of the modules are only three hours long, but they feature tons of important information and hands-on exercises so you are confident and competent to apply SEO principles and processes quickly to your web pages.

It's best to take them in the order listed, as each module builds upon the previous one. You'll bring your laptop to the course and training location you choose. We'll provide the internet access!

Each module is $125.

Get free SEO mentoring after you complete a module. You'll get one hour of no-cost technical assistance for each module you train on.

SEO Training Modules

If you’re new to marketing, creating online content, or understanding how to get your webpages noticed by search engines, these courses are for you. 

Workshops my be taken individually as separate modules - just choose from the menu below. 

Keyword Research For Words and Phrases to Rank Higher Than Competitors (SEO #1)

See how to quickly and easily identify high demand, low supply keywords using research tips your competition does not know. You'll find key words that will bring your website highly targeted traffic and make it easier for the search engines to find you.  In addition, we'll show you how to think "laterally" - how you can brainstorm synonyms and terms to uncover keyword phrases that aren't found on competing web pages. You'll see how to easily and quickly sort keyword research data that shows your target audience’s search behaviors and trends. We'll show you each step you need to do to get the best keyword research results. You'll actually do your own keyword research to compile a list of highly relevant words and phrases for your web pages.

Write Search Engine-Friendly Content Fast (SEO #2)

Content is anything on your website that search engines like Google use to find you, and what visitors are attracted to on your website. You will learn eight tips on how to write content that is user friendly. Discover 15 types of content you can use on any website to get more traffic and better search engine results. In addition, you'll see how to create unique selling propositions for your website that emphasizes emotional appeal, layout, and streamlined content for more inquiries and sales. You will write content for your web pages that can be uploaded to your website immediately.

Optimizing Web Page Elements and Creating Curiosity For Your Products and Services (SEO #3)

Tags, graphics, images, H1 and H2 web page elements can all be overwhelming, but optimizing them is critical for getting your website noticed by search engines. We’ll show you what they mean and where to put your key words on your web pages to make your website come up higher in search results! And now that you've got visitors on your website; how do you keep them there and get them to click on the links you want them to? You will learn how to write attractive, compelling, optimized content to create curiosity, keep visitors on your site clicking your pages, and purchasing your products. We'll show you step by step how to make all of your web page elements search-engine and visitor-friendly. You'll practice optimizing your actual web pages so they're ready to be found by the search engines.

It's All About Linking: More Ways to Get Web Site Traffic (SEO #4)

To increase visits to your website, it’s critical that you link to other organizations and groups that have customers with interests in your product. External linking brings you visitors you may not otherwise reach, and increases the ways search engines can feature your pages high in search results. We’ll teach you how to research these locations, what “link-bait” is, how to link barter and create online classified ads for trade associations. In addition, you'll see how to create internal links on your web pages to make sure visitors look at your most important product and service pages. With our assistance, you'll analyze your web site to identify the most important internal links you can quickly and easily build.

How to Get Your Web Pages Found by Search Engines/ Monitoring Your Progress (SEO #5)
 
It’s not enough to create and host a website that’s been built with your target audience in mind. Your website has to be found by the major search engines. In this course, see how critical linking allows the search engines to “crawl” your site and discover the great content you have for your visitors. They will then send your pages high up the list in search results when someone types in the keywords on your web pages. You'll also discover how you can monitor individual web page progress by analyzing your website statistics for visits, keywords, the length of time a visitor stays on your site and which pages get the most traffic. We'll show you step by step how to create an analytics account, integrate the data and evaluate the information provided.

Or maybe you'd like to get more training all at once. If so, take a look at our two, three and five day SEO training and certification workshop topics - see how much you quickly and easily master to make your website rise to the top of search engine results.

More SEO Training Modules

Get Found By Area Customers Through Local and Mobile Search (SEO # 6)

Most small business rely on local and regional customers for their support and client base. We’ll teach you how to optimize your website so that you are specifically targeting your local zip code, key words specific to your area, and trends for search terms that have high value to your business and those looking for your services. See how you claim your business on local search engine providers, edit your business information so it is correct, secure a ranking position on Google maps, provide content for mobile device searches, and obtain increased local search citations. We'll go through the local business optimization process step by step to ensure you're found by the target that matters the most for your products and services.

Stay Out of Trouble With Search Engines: Avoid Spam and Ethical Problems/Webmaster Tools You Can Use (SEO #7)

You may not be aware that you’re spamming, or even what it is, but it can get you in big trouble with search engines. Not only is it unethical, but it can cause your website to lose ranking on search engines when visitors search for you, or you can be banned from search engines all together. Come discover how not to spam and protect your website and its ranking. In addition, we'll show you webmaster tools that come directly from the large search engines (Google, Yahoo! and Bing) that can boost your website's optimization efforts and search ranking results.

Get Website Exposure in 24 - 48 Hours From the Search Engines/The Power of Article Marketing/Blogging For More Visitors (SEO #8)

Did you know you can get fast, high-quality exposure for your website in about 24 - 48 hours for more inquiries and sales? Let us show you how to get your website seen fast for time-critical events in your business. We'll also show you how valuable writing articles and creating a blog for your business establishes you as a subject matter expert and builds relationships with your prospects. Articles and blogs can be used to enhance traffic to your website because they are short, easy to read, and contain useful links and information for customers which can be accessed in a variety of formats.

Personalization of Search for User Profiling/Natural Language Processing and Database Driven Site Issues (SEO #9)

Ranking of Search Engine Results Pages (SERPS) is based not only on key words, but also individual user’s behaviors, and browsing history. In this course, you will explore how Concept Networks and superunits can be used to increase your SERP rankings, and target your visitor’s search parameters more effectively. Key words are critical for optimization, but crawlers use AI to find general themes for your website as well. Discover how to use keywords in the appropriate thematic context for search engines. We’ll also cover how to limit duplication of URLs and content so that pages do not have indexing issues and are not dropped by search engines.

Sponsored Search Advertising: Top of the Page Advertisement for Your Webpage (SEO # 10)

When visitors do a search using key words, the search engine highlights specific web page links at the top of the page in a “sponsored link” box. This box can be useful to your business to increase visits to your web pages. In this course we’ll teach you how to bid for these spots and use key words and content to optimize the possibility of being one of the lucky few in these top positions! We'll show you step by step how to create and establish your account, develop campaigns, do the keyword research, write the ads and analyze/monitor their performance for higher conversions.

Do you have one day you could set aside to get SEO training? Our Small Business SEO training package is perfect for you.

Other Services

Web Page and Search Engine Optimization Technical Support for your Business Cost: $150.00/year
  
We offer you and your business professional support through web page analysis, support, and optimization assistance. For one low yearly fee of $150 we’ll provide you with one hour per month scheduled access to our instructors to help you optimize your website. For more information, call us at 202.725.1422.

See how many other SEO benefits you gain by taking a two, three or five-day SEO training and certification course from Search Engine Academy Washington DC.

See the bonuses you receive when you sign up for one of our two, three or five-day SEO workshops - they're worth thousands of dollars!